Case study / Home & property services
Alex Exteriors
A clear, owner-led business website that turns years of practical experience, services, and real project work into a confident path to inquiry.
- Industry
- Home & property services
- Services
- Web design / Development / CMS / Digital presence
- Technology
- Next.js / React / TypeScript / Resend
- Year
- 2024
The project
Local credibility, made tangible
The challenge
Alex Exteriors needed to explain a broad exterior offering, demonstrate local experience, and make requesting an estimate feel straightforward. The site also needed room for an expanding body of projects and service-area content.
The approach
The design leads with Minnesota-specific relevance and keeps the owner visible throughout the experience. Services are organized around homeowner needs, while project work and trust signals support the story instead of competing with it.
The system
A component-based build supports structured projects, services, locations, and inquiry content. The result is easier to maintain than a collection of one-off pages and gives future content a predictable place to live.
The finished experience
The finished experience makes the business easier to understand and the next step easier to take, while preserving the direct, personal character of an owner-led company.
Built as a system
The same spacing, type, and content rules carry from the opening message into services, project stories, and the final inquiry. The site reads as one deliberate experience.
Project scope
What Etherstep delivered.
Content and information architecture
Responsive visual design
Structured portfolio system
Estimate request flow
Local search foundations